Request a Demo

Leaving A Trail Of Breadcrumbs

Digital or virtual assistants provide all the benefits of convenience while raising some privacy concerns since the user’s data is recorded and stored when a digital assistant is used.

Wednesday April 25, 2018

“Siri, is my private information safe?”

Siri, Cortana, Alexa and Now are all digital (or virtual) assistants being offered by Apple, Microsoft, Amazon and Google. These assistants provide all the benefits of convenience while raising some privacy concerns since the user’s data is recorded and stored when a digital assistant is used. The metaphor that best describes this process is like leaving a trail of breadcrumbs behind each time you ask a question or even order flowers after a breakup. Even though privacy is an issue these digital assistants are on the rise. Concerns regarding someone listening in on our calls have always been an issue, but digital assistants can not only record your voice they can capture data ranging from your contacts to browsing history to your personal preferences such as your preferred florist for break-up flowers. These helpful digital assistants can use this captured data to pull up traffic or weather reports an route to your destination or suggest nearby restaurants. These helpful features are part of the dilemma…how to deliver convenience without sacrificing privacy and security? Saved queries are connected to user accounts, therefore, painting an accurate picture of your habits, travels and preferences, which is helpful information to third parties.

While much of the information from our daily lives appears boring and inconsequential it’s actually a goldmine to companies who are listening and storing this data with far reaching consequences. For starters, while a digital assistant is installed in your home and on your devices, the information on you is being collected and transmitted to third parties so it’s assumed that reasonable privacy doesn’t exist. According to the Fourth Amendment in the US if you have installed a device that’s listening and is transmitting to a third party, then you’ve waived your privacy rights under the Electronic Communications Privacy Act.

So when are assistants recording? Who can access the recordings and can they be deleted? A sticking point exists with privacy rights regarding people who aren’t the device’s owner themselves, and who never agreed to anything, who find themselves as a guest in a room where their voices are being listened to.

Some companies associate data with your username, encrypt it, then store it indefinitely in the cloud while others associate voice recordings with a randomly generated identification number, stores them securely for six months, then assigns a new identifier so the recordings are no longer connected to your account. Users, however, aren’t powerless. Of course it might mean you read the fine print of the privacy policy, but you can modify settings and use mute functions to limit how often the device is active in your home. However, modifying settings and muting functions means that your digital assistant could become less useful since you’re possibly deleting information and limiting the ways you use the device.

As digital assistants become more popular concerns of how data is collected, transmitted and stored will increase. Privacy advocacy groups will be monitoring and advocating how these metaphorical breadcrumbs are used in the future.

We’d love to know if you are using a digital assistant in your home. If so, have you changed any of the privacy settings or left them factory standard?

Stay Connected!

Subscribe to our newsletter and receive all our news and updates.


    Check out our
    latest Blog Posts

    Cutting-edge technologies, industry trends and best
    practices workforce management.

    View All Blog
    Employee turnover
    Friday January 27, 2023

    Want to Reduce Employee Turnover? Focus on Management

    Employee turnover can be a headache for any business — it can be costly, time-consuming, and negatively impact the company’s….

    Real-time communication
    Thursday January 26, 2023

    How Real-Time Communication Can Transform Your Organization’s Scheduling Software

    Workplace communications can be a hassle, slowing down your day-to-day operations, especially when working in a fast-paced environment. Are you….

    latest trends in HR technology
    Wednesday January 4, 2023

    HR Technology Trends for 2023 and Beyond

    Human resources are the backbone that keeps organizations afloat and the latest trends in HR technology play a key role….

      Request a Demo

      Fill out the form and we will send you details about our demo.