Brand
Guidelines

Enable your employees to notify you of their absences, latenesses and punches

Cutting-edge technologies, industry trends and best practices are all part of the manufacturing industry. To ensure that you keep up with the demands of the industry, you need a multimodal, two-way interactive employee communication solution that seamlessly integrates to your scheduling system.

Vocantas Identity Manual

Brand Guidelines

Vocantas Logo

CORE COLOURS

Use these colour proportions in any layout or collateral design. Text should always be set in blue as default or white in case of dark background.
Blue and orange can be used as accent colours in the proportions shown.

Blue
#005d84

CMYK - 95 / 61 / 29 / 9
RGB - 0 / 93 / 132
HSB - 197 / 100 / 51

Blue
#005d84

C 95 - M 61 - Y 29 - K9
R 0 - G 93 - B 132
H 197 - S 100 - B 51

Blue
#005d84

C 95 - M 61 - Y 29 - K9
R 0 - G 93 - B 132
H 197 - S 100 - B 51

TYPOGRAPHY

Vocantas typography is set in Myriad Pro. When using Myriad Pro to create headings on embedded or printed collateral for Vocantas, always use auto kerning and zero tracking.

Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Semi Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

OUR LOGO

The Vocantas logo is composed of a circle and a logotype set in Myriad Pro Semibold.The primary logo is the horizontal logo with tagline and should be used in most instances.The stacked logo is for large-scale use. Avoid using the stacked logos and the tagline logos at small sizes, as it can become illegible.
Always use the logo files provided. Do not re-create.

VOCANTAS CIRCLE

The Vocantas circle is composed of a letter V with Vocantas typography (Myriad Pro - Semi bold) and two core colours. The symbol is legible at most sizes with a small version provided for small applications.

OUR LOGO (FOR SMALL USE)

There is a specific logo for small sizes which should be used when the logo is rendered at a size between 50px wide and 90px wide. The small logo mark should be used at a size between 12px tall and 20px wide. Only the horizontal logos without tagline are appropriate for small use. Do not use the stacked or tagline logo for small use.

Maximum Sizing for
Small Use Logo
Minimum Sizing for Small Use Logo

USAGE ON BACKGROUNDS

The full-colour logos should be used only on white, black, blue and orange backgrounds. Avoid using full colour logos on photographs unless the logo sits on an area of the image with the colours listed.

LOGO SECONDARY COLOUR USE

The secondary colour logo should be used only on photographs and colour backgrounds within the Vocantas colour palette. The secondary colour logo should be only on black and white colourways.If using a black background, we strongly prefer to use the full colour logo. However, if design limitations conflict with this, then the logo should appear in full white.

LOGO MISUSE

Do not crop the logo
Do not change the size or position of the circle and logotype
Do not change the transparency of the logo
Do not shuffle around the colours of the circle
Do not use different colours
Do not distort the logo
Do not outline logotype
Do not rotate any part of the logo
Do not re-create using any other typeface

PARTNERSHIP LOCKUP

The partnership lockup is used for communication around approved Vocantas partnerships.We lockup the Vocantas logo with the partner logo, placing the Vocantas logo either to the left or top of the partner’s logo. We add clear space between the logos equal to the size of the circle, and divide this space in half by a vertical line.Partner logos should be aligned to the optical baseline of the Vocantas logotype.We also kindly ask that you adhere to the following:
• Do not pair the Vocantas circle with partner logos - always use the full Vocantas logo.
• Do not use the Vocantas name or marks as part of your own.
• Do not use Vocantas in any advertising without our explicit approval.
• Do not use Vocantas assets or similar words / marks on apparel or merchandise.

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